Kr3w
Urban grime skatewear
Usually I'd scoff at brands that have an artfully placed digit instead of a letter. Or when C words are spelt with K (Kamera, Khloe, kutz). I always expect an explosion of Comic Sans as well.
California skateboarding brand and denim line Kr3w, part of the One Distribution family, which includes brand Supra is now adding Kr3w footwear to it's repertoire in Autumn 2010. Their recently re-launched new pared down website includes bios and collaborations from Sam Ronson, and members of the Kr3w, boarders, skate and snow from all over.
Symbolised by the 'K' brand and their cuts of denim, Kr3w is a skate label which is not just for Vans wearing 14 year olds. Inspired by the dirt and grime of city life and collaborating with skaters and artists alike, Kr3w effortlessly combines street and skate without looking like a Camden Market clone.
Filthy Kr3w forever.
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