Treasure Hunt!


Written by Hannah Hodsman
16 Monday 16th July 2012

Established in 1975, Oakley is one of the leading sports brands in the world and the proud owners of 600+ patents. Continually finding and resolving problems in a creative way,  Oakley has become one of the most iconic and inimitable brands on the market with innovations worthy of Olympians and they want you to put your initiative to the test.  

Oakley have chosen 6 secret ‘design’ inspired locations across the UK, including Bristol, to take part in their Treasure Hunt Challenge. Using a mixture of social media interactions and real life engagement, Oakley ask you to gather clues from and try your luck!

This high energy campaign will allow fans to find and win exclusive Oakley Heritage products and once the final clue has been released, the hunt is on. Six winners will be entered into a Grand Prize Draw for the chance to rub shoulders with some of the world’s leading athletes at Oakley’s Safehouse as well as tickets to Oakley’s ‘Designed To Win’ exhibition at London’s Design Museum. Priceless.

Designed to celebrate the history of Oakley, the Treasure Hunt Challenge will expand from the current Timeline activity seen on the Oakley Europe Facebook page. Fans are currently encouraged to post images of themselves wearing some of the best, most outrageous Oakley styles from the past 37 years and take their place in Oakley’s history.

To take part in the Treasure Hunt Challenge and to be updated on all the latest Oakley news, simply visit & like or follow #OwnAPieceOfHistory via

For more information about the Designed to Win exhibition, please visit

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