Magazine / Radar / London

Danny Campbell x Wave Rock

This video's been flying around 'teh internets' recently, it's very nice to watch. How do you feel about how it's paid for by Mercedes though?

Written by Robert Foster / 04 Mar 2013
Danny Campbell x Wave Rock

Fifteen years ago it would have been weird that Mercedes were paying for this -or that they were running an online 'extreme sports' (gross) magazine at all- but of course there's a huge BMX/Mercedes crossover audience in 2013, what do you think today's advertising execs were were doing in the 90s? You could say it's sad that this stuff has corporate backing now, or you could say it's cool that everyone has access to it and that people who want to do it could potentially have prospects - there's great arguments for both sides. Either way, this is worth a watch:


BMX - Wave Rock - Danny Campbell - Infinity... by Riders-Match

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